What is Inbound Marketing ?
Inbound marketing is basically putting out high quality content and experiences that customers seek out on the internet. Thereby generating quality leads.
Whether they find you via search engines, Facebook, YouTube, your blog or a million other possible channels, your prospects initiate interactions with you because on some level, they were interested or in need of what your company had to offer.
Benefits of Inbound: it cost less, its more personal ( since you have customer data).
Hubsot software manages the leads and customers in a single database then uses this data to convert leads to first time customers and repeat customers.